This bullshit has reached Singapore. The newspapers here published an article with the title "No need for those heavy weights — just do more reps". I believe this is with reference to the research as mentioned in this thread.
It was already there, Shaunpang. Most of your competitors were already "coaching" this way, because it's a lot easier. But now, all of your potential clients have read about it in the newspaper, and you'll have to explain to them why this is wrong. Be prepared.
Yea, it was already here but now it's published in mainstream media, which exacerbates the problem. I'll be ready to explain why it's wrong.