This is by no means a defense of the standards, but I have seen among these guys that the psychology and placebo effect is massive. If they believe a gimmick will give them an edge then it will. Seeing what the standard for coaching and training demands are among these people (pathetic and often head scratching) I have often wondered if the pendulum could ever swing far enough towards the ridiculous that the basics of sets of heavy 5s with a barbell could be considered gimmicky enough...