Rip, you're totally missing the point. These "Merchant-Poets" work hard to give people ways to prove their heightened sensitivites and refinement, leaving lesser people in their dust. Just look at what it takes to describe coffee properly:*
coffee taster's flavor wheel poster - Google Search
And not only that, but they have to taste the coffee at a temperature nobody can drink it, using techniques you never use, which would get you thrown out of any restaurant or diner*
Starbucks Taste Test Team: The Elite Group Trying 600 Cups a Day - YouTube, to find these tastes you'll never taste. And then, armed with these unexperienced adjectives, you can impress your friends and make rivals look stupid by reciting them.