He may very well be right for a subset of people who lift weights; those who are genetically suited to power lifting and dedicated to high achievement in that sport. He has attracted these people to his gym (hence freaks, in the same sense that many elite athletes are freaks) Quote from his site: "Westside Barbell is a private "Invitation Only" elite training facility in Columbus, Ohio that was created by world-renowned power lifter Louie Simmons."
Not everyone wants to train that way.