there is the other side to the story for people who get the book the "free" way. and that is, if they are serious about it most of them will need a coach. they were not going to pay for the book anyway, but now chances are they will try to get a coach (granted, right now it mostly only works in the US). so from having someone not know what SS is or why one should do BB training you move one to some of those people being interested, transmitting the message and potentially hiring an SS coach. i don't think it is a total loss, it is actually making something out of nothing.