"Powerlifting" is just a strength contest, not a sport. Real sports require a high degree of skill and finesse. It takes skill and finesse to chop through a girthy log, but no one ever finesses up an 800 lb. squat. Kind of like Rap is not music, it's just talk. Poetry, perhaps, but not music. Not all worthwhile pursuits are sports, but only sports are included in the Olympics.
Mike Tuchscherer commented on how Powerlifting can be made into more of a spectator sport during the interview with Rip.
I agree with you and the fact that the olympics are a spectacle for modern culture, thus the news, etc. won't cover things that are more "underground". There's no money in televising powerlifting. The media is a business and they know where their money comes from. The Olympic committee knows where its money comes from also. So, it's all cultural essentially. Weightlifting is an olympic sport because China and other countries across the seas revere the sport like America did in the 1970's.
People ask, "Why ping pong? Why volleyball? Why fucking badmitton? (I think that's in there)". The answer is still popularity, believe it or not. I personally think that powerlifting should be an olympic sport for many reasons. The quintessential test of pure strength, determination and will combined exists in powerlifting. However, it will never be in the olympics until popularity overcomes doubt in the eyes of news corporations. It's bullshit, but perhaps with the way things are going with the sport in this country and in others, maybe one day it will get a more serious look by the olympic committee.
I do support this notion, but only if the lifts are executed in this manner.
http://www.youtube.com/watch?v=y86GiDSr3Tc
None of that mulit-ply bullshit.