Today, everyone wants to call themselves a coach. This is both good and bad. The good lies in the fact that if there are more coaches, the sheer numbers indicate that more good coaches will work hard at their craft and rise to the top in a field starving for quality coaching. Conversely, it also means there are a greater number of “coaches” who will remain ignorant throughout their careers, and thus grow the number of ignorant trainees and future unprepared coaches who learn from their tutelage. If you’re not a part of the solution, you’re a part of the problem, so in order for us to mitigate the current and future damage done by unqualified coaches, we need to understand what exactly a coach is and does.

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