Articles | the gym


Ray Gillenwater, SSC | January 07, 2020

2019 was about proving that there is an unmet need for in-person Starting Strength coaching in major cities across the country. 2020 is going to be about growth: for trainees that lift with us, for gym owners that have invested in us, and in new markets that we are expanding in and to.

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Ray Gillenwater, SSC | December 24, 2019

Like strength training, the beautiful thing about entrepreneurship is that it has principles that are clearly identifiable by those that have experience, and the result of those principles being followed (or not) is blatantly (and sometimes painfully) obvious to see by anyone that’s paying attention. There is no faking it, not for long anyways.

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Jared Nessland, SSC | December 18, 2019

It was quite a leap of faith, leaving the security, but getting paid your worth, not working the excessive crazy hours, and the idea of training people exactly the way you want to train them, training clients that actually want to be there is exciting. When I see what SS Austin and Kathy Grace are doing, this excites me. Or watching Doris and the Westminster crew. That is life changing stuff!

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Jared Nessland, SSC | November 27, 2019

Rip has been notoriously critical of Collegiate Strength and Conditioning Coaches. Probably, to some extent, for good reason. We can be our own worst enemy. Just pull up some of the outrageous YouTube videos of the circus acts performed in the weight room or the clown shows prior to football games. However, there are also a lot of good, hard working, knowledgeable people in the profession, working their asses off, staying behind the scenes, putting their athletes first, doing some great work.

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Ray Gillenwater, SSC | October 03, 2019

Evaluating our performance comes down to two important questions: First, are we making people stronger? If we're not, we are just like every other gym franchise. Second, are the gyms performing well financially? If not, they won’t be able to pay SSCs the premium they deserve, nor will gym owners be able to make a living. Let’s look at the data

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