Nicole Rutherford, SSC A former cross country runner who transformed into a competitive powerlifter. Currently a certified Starting Strength Coach who is Co-Owner and head coach of Valens Strength and Conditioning. Nicole holds a Bachelors Degree in Exercise Science and is very passionate about fitness, nutrition, and overall wellness. Videos For the Ladies - Doing Your Threes, Gaining Weight, and Staying Strong Training Log Lifting on Borrowed Time