Originally Posted by
Guts
I just miss when 70sBig was focused on the big guy or kid that wants to be big. I will be forever thankful to that stage of it because it introduced me to real lifting in an entertaining manner. It had kids a little younger than me lifting big numbers and told you how to do it too. I followed the program and am pretty similar in strength to them now (albeit taller and fatter). Though it wasn't his program. He was just forwarding along the program from Rippetoe.
It has become more and more focused on what it was previously apposed with every passing day. Justin clearly realized who his audience was / could be and changed the message he was putting out. In the end, he'd rather lose the still minority real lifters and pander to the crowd of crossfitters and bodybuilders. From writing posts about eating icecream smothered in magic shell and a huge cheeseburger to writing about how to keep your diet clean and paleo. He knows he has a degree in this and if this doesn't make money he has no other options.