Sounds good. We certainly wouldn't mind an introduction to the health and wellness managers at Chase, Amazon, etc :D
I enjoy nerding out on business strategy. Happy to share whatever you're interested in hearing about (the stuff that's not proprietary, anyways).
There's a company that owns the market in terms of partnering with health insurance providers and offering discounted gym memberships to the providers' members. Their model is: partner with national gym brands, get a discounted rate that they can offer to their members, and take a piece of the transaction. They typically focus on the low-end, high-volume part of the market. This is the part of the market we avoid entirely since it's rife with misinformation, psychological manipulation, and lots of money changing hands without anyone becoming any better physically than they were before. We are going to pilot our highest end service offering to see if their marketing is useful for premium services. Our semi-private coaching sessions are $185 each. We have a monthly subscription plan that gets trainees one session per week, for $585/month which is around $195 off. This plan will be offered at a 15% discount ($497).
Yngvi, what's your business background? I'm guessing marketing or biz dev. Would be curious to hear what you've worked on in your career. If you don't want to share publicly, feel free to add me on LinkedIn.