Rays the shit.
"Every franchise owner that’s opened a Starting Strength Gym has already started looking for their second location or is planning to do so shortly. Every franchise owner that has yet to open their first gym has hired an SSC or is in the process of hiring one...and the number of Starting Strength Gyms is growing quickly, which means the demand for SSCs is growing too."
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Rays the shit.
This tells you everything you need to know. Great work Ray and SSG team!
In addition to reading the books, I would also highly suggest listening to the audiobook versions as well. This is another recent development that wasn't available to the majority of the existing 125 SSC's. I listen to them constantly whilst at work, and have found it really helps to reinforce the concepts that I've been reading about.