Here is the presentation by Coach Horn:
Opening a Starting Strength Gym | Paul Horn
That's the one.
The best general business advice (which Horn talks about here, but I'd heard it from many others) I've ever heard is "You don't presume what your clients can pay. You're not their financial planner. You're not their spouse. You tell them what you charge and they'll let you know if they can afford it or not." Of course, if you need to adjust your prices to make it work in that market, do it, but don't be afraid to tell someone a number.
I can't tell you how many times people have shocked me. People I would have never thought could "afford" me paying me $500 for a month of training, because it was important to them. And on the flip side, people who I know are wealthy don't believe it's important to them enough for the cost.
At the end of the day, it's not up to you what someone can and can't afford, so don't presume to understand their finances or priorities.
Starting Strength Indianapolis is up and running. Sign up for a free 30-minute coaching session.
I answer all my emails: ALewis@StartingStrengthGyms.com
Starting Strength Indianapolis is up and running. Sign up for a free 30-minute coaching session.
I answer all my emails: ALewis@StartingStrengthGyms.com