As an organization that values substance over image and doing what we believe to be right instead of what others expect us to do, it’s important that we clearly articulate who we are and what we stand for. We are “not for everybody,” but the people we are “for” seem to recognize that our unwillingness to bend to external pressure, adopt the latest fads, or do anything other than what we believe is objectively correct is what makes the Starting Strength brand valuable.

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