Reply With QuoteWe have. Without having to sell VP2.Originally Posted by Pre
Member
Body Composition First
Why weight training, short-duration cardio, and nutrition before anything else:
From 17:39: I Want to Look Like That Guy the Sequel Interview Part 2 - YouTube
and to 5:51: I Want to Look Like That Guy the Sequel Interview Part 3 - YouTube
With respect, Starting Strength could probably do a better job of making this argument.
TMPHBITEU
We have. Without having to sell VP2.
Member
Sure, but getting someone to purchase and read The Barbell Prescription requires some persuading.
And About | Starting Strength doesn't mention the reason probably most important to most: aesthetics (body composition).
Right now I'd send someone the videos above to convince them to look into Starting Strength.
Can you point me to a better introductory article or short video that explains why cardio + caloric deficit only makes one skinny-fat and weak, rather than lean? Why one should Start with Strength?
Thanks.
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As far as we're concerned, once you're below 30% you no longer have a problem, and your body composition then becomes your business, not ours.
The Only Emphasis Is Strength
Just seems like you miss an opportunity.
Especially when you believe:
If you don't like your body composition, get stronger. If you don't like your aesthetics, get stronger.
TMPHBITEU
You don't like our marketing?
Community Organizer (Administrator)
Anonymous guy on the internet with a cursory acquaintance with the vast body of work on Starting Strength with marketing advice. Seems legit.
Member
People curious what SS can do for them need familiarize themselves with a vast body of work?
And then only to learn SS isn't interested in helping them with fat loss?
Good luck with that.
(Probably shouldn't share that with potential investors.)
Is it correct to say that young/middle aged females are probably the only ones more concerned about aesthetics than anything else?
Men wanna look good, but they wanna look good because they can lift heavy weights, they want their aesthetic to be functional. If you could make them choose between looking good and be weak (even if it's impossible) or looking good and be strong, they would all choose the second one.
Women (on the younger spectrum) probably associate strength with "too much muscle" or a physical ability that they aren't supposed to have or need, so they only care about having a flat stomach or "toned body" (big booty nowadays), regardless of performance in the gym.
Starting Strength Coach
In my personal experience, aesthetics are not our target market's most important goal. That includes my 20-year-old clients, not just the 80-year-old ones.
Sign up for the SS Indianapolis early-interest list for exclusive content.
I answer all my emails: ALewis@StartingStrengthGyms.com
TMPHBITEU
But why not include the (larger) market?
I'm only suggesting you add a fourth bullet point (Body Composition) to the About page with a link to the reasoning.
You'd recommend SS to a friend who came to you for fat loss advice, yeah? So why the reluctance to admit it?
SS also isn't interested in helping them with their SAT scores, or their continuing mechanical problems with their BMWs. I guess we need to get busy.
Because the larger market -- as you have demonstrated -- does not understand the program, how it works, and why it is important.
A Clarification | Mark RippetoeI'm only suggesting you add a fourth bullet point (Body Composition) to the About page with a link to the reasoning.
Age and Bodyfat | Mark Rippetoe
Losing Bodyfat or Gaining Muscle Mass | Mark Rippetoe
Maybe You Should GAIN Weight | Mark Rippetoe
Aesthetics and Training | Mark Rippetoe
I'd recommend SS for a friend who came to me for strength training advice. If he wanted fat loss advice, I'd help him with his diet. Do you detect any reluctance?You'd recommend SS to a friend who came to you for fat loss advice, yeah? So why the reluctance to admit it?
Member
Do you believe these are read by the first-time visitor to the site, curious what SS is about?
They are not linked on the About page.
And without a related bullet point, there's no reason for a visitor to search the site for them.
That's what I meant by "better" in the first post.
Why'd you bother to write the articles above?
If you can sell strength training to the elderly, you certainly can to the obese.
And anyone who has tried and failed to lose weight by way of cardio and diet alone will be especially open to understanding why.
A little, yeah.
Member
Female masters lifter here. Aesthetics was not and is not my primary goal. I was a thin runner/biker and “in great shape”. Right around age 50, I had a dim awareness of this thing called sarcopenia. Maybe running and biking even more was not the answer to aging well.
I don’t remember how I found SS. It might have been Rip reading (podcast) his article “Why You Should Not Be Running”, or maybe it was “Strength Training For People My Age”. I had not heard anyone talk about aging & strength like that and believe me when I tell you it caught my attention.
Most people in the general population don’t get it (I didn’t get it at first!). They don’t understand how vitally important it is to be strong. Way more important than how you look.
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