Everyone's favorite guest, Nick, joins Ray on the podcast today to discuss how popular culture's conception of fitness is exactly backwards. Listen and nod in agreement, or angrily share your misunderstandings in the comments.

01:57 - Argument for Starting Strength
05:33 - Adaptions are specific to the stress that you apply
08:03 - How do adaptations carry over into life?
09:58 - Guiding people through the most optimal way to improve performance
17:02 - Where should you spend your time and energy to benefit everything else?
18:48 - People have preconceptions
21:00 - Process-oriented solution to a common misconception
32:09 - High levels of conditioning are specific to the activity that you're doing
36:42 - Most people have their priorities backward
45:08 - Progress that can be measured
47:53 - We are selling improved capability
56:55 - Two types of coaches that aren't ideal
58:54 - How to guide clients when things get hard
01:05:54 - Starting Strength Gyms is getting a new website