And yet his hips are, at least as far as I can tell from this angle, exactly where the set-up would place him should we use the set-up model for a deadlift. He is just raising his chest and setting his shins against the bar in the same motion, something Rip would not say is wrong in an athlete this experienced in his set-up. He also has an amazingly straight bar path, but this was not noted, so I just thought I'd point it out.