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Thread: Starting Strength brand

  1. #1
    Join Date
    Jul 2012
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    Los Alamos, NM
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    Default Starting Strength brand

    • starting strength seminar jume 2024
    • starting strength seminar august 2024
    • starting strength seminar october 2024
    It seems to me, and possibly others, that the word "starting" is very similar to beginner. And, while it is clear what novice means after reading the book(s) and lurking on the forum, at casual glance "novice" or "starting" might cause someone to overlook the product.

    In my case, for example, the free sample on Amazon got me hooked and I bought everything without hesitation. Wow! Finally, some real technical/scientific stuff. But initially, i was thinking here is another beginner book on weight training (in a sea of thousands).

    Coach, have you thought about the brand name in these terms? Can we offer suggestions for re-naming?

  2. #2
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    Jul 2007
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    Default

    You can suggest anything you want. But the book has sold 160K copies, and the brand is firmly established, no matter how flawed it sounds.

  3. #3
    Join Date
    Dec 2008
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    46

    Default

    "...here is another beginner book on weight training..."
    The reality is that the book is indeed a book for beginners, just more appropriately written. Yes, the material is valid for any training level, but the program is labeled "novice" for a reason.

  4. #4
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    Oct 2011
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    Winston-Salem, NC
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    Default

    I humbly submit "HIP DRIVE: Not just for strippers"

  5. #5
    Join Date
    Nov 2010
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    5,084

    Default

    Quote Originally Posted by curlrackhog View Post
    I humbly submit "HIP DRIVE: Not just for strippers"
    yeah know how they say sex sells...

  6. #6
    Join Date
    Feb 2012
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    454

    Default

    Except it's not actually a book for beginners or novices, of course.

    It's a book for experienced coaches who are looking to train beginners and novices.

    That's why they're sponsoring a USA Powerlifting event -- it's not something with a lot of clueless newbies in the audience.



    ..mf

  7. #7
    Join Date
    Jun 2013
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    South West UK
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    Default

    Every time I look at the title, I just mentally throw an 'l' into the first word.

    Startling Strength works for me.

  8. #8
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    Default

    Quote Originally Posted by Mark Rippetoe View Post
    You can suggest anything you want. But the book has sold 160K copies, and the brand is firmly established, no matter how flawed it sounds.
    Yes. I figure the brand is well established and successful.

    But would you consider:

    Jordan Strength: Eat and Lift like a Fucking Beast.

    He was too shy to ask himself

  9. #9
    Join Date
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    Quote Originally Posted by Bcharles123 View Post
    Jordan Strength:
    What a silly name. Who would buy that?

  10. #10
    Join Date
    Feb 2010
    Location
    Colorado Springs
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    11,280

    Default

    starting strength coach development program
    It doesn't even use alliteration.

    How can people get strong without alliteration.

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