It's true that there are no tricks to shorten the ROM in the press as there are in the bench press, but the double layback (and extreme layback) olympic press technique was a game changer in terms of the weight that could be lifted in that lift. I personally don't double layback (not as matter of principle, I just don't do it naturally and haven't taken the time to develop the technique), and am much more limited in the weight I can lift because of it.
That all said, I think Rip's work has actually made a lot of progress in fighting the lack of pressing. What's written in SS, the inclusion of the press in the PPST programs, and his press article on T-Nation, among other things, have actually reached a lot of people and you do see more people pressing than you did 10 years ago. The popularity of crossfit, and their general lack of emphasis on the bench press, has also definitely contributed.
But you still have this entrenched position among some that presses are bad for your shoulders. I've heard physical therapists say this (and have heard it countless times from former patients of physical therapists), and there are some pretty well known strength coaches who still say this as well, or who pay lip service to it but then go on to discuss why, really and practically speaking, no one should ever do it. This has permeated the gym culture. And I think powerlifters obviously want to focus more on their competitive lift, which makes a certain amount of sense, and therefore some (many?) of them never really learn how to do it in the way that makes it such a safe and salutary exercise for the shoulders.
But to address the question that headlines your post: beyond writing what we've already written about the press, doing it ourselves, and generally discussing its awesomeness at every opportunity, how would you suggest we promote the performance of the press to get it to a wider audience? Or were you just getting that frustration off your chest?