I'm in a town of 6000. We have two 24-hour globo gyms, one has been around for 10+ years, the other is a new Anytime Fitness. Both do very well. The owner of the older gym told me he had over 800 members at $30 a head. The AF had over 300 people signed up before they opened their doors. There's a shitload of people that will get exited over free tanning and jazzercize classes and fork over $30 a month.