If you're going to do this on a human timescale (
i.e. in your lifetime) then yes, you would need a selection process that is harsh and which probably most people would consider evil, and even then you'd only get a few generations in before you died. You can do it to some extent with dogs because they don't live that long compared to humans and you can breed them in just a year as opposed to 11 or 12 (because really, if you're evil enough to run this experiment, then you're probably going to breed them as soon as you can, and maybe even try to figure how how to accelerate menarche) and with dogs, a lot of the work was done for you over the thousands of years dogs have been with us. With dogs, you don't have to actively cull the poor performers, you just castrate them or somehow prevent them from breeding (maybe just by selling them and thereby get them out of your kennel) People don't get very upset when you do this with dogs but they probably would if you did it with humans, and you can't just tell humans to go away or stop breeding.
This also assumes that we know what to select for. Genetics isn't understood well enough to know what combination of traits would produce strong humans. We barely know enough about more simple traits such as eye color to successfully create that if we wanted to. So, in all likelihood, you'd just end up with the Island of Dr. Moreau - all the mutant traits and none of the desirable ones. (And is strength the only thing we're selecting for? Or do we want them to be intelligent, also? How about attractive?) So, this would have to be a multigenerational experiment done somewhere where no one would shut it down and put you and your subsequent generations of experimenters in jail, or (justifiably) nuke your space lab from orbit.
In the early 20th century, Eugenics was all the rage and to some extent some of these things were tried in America - which was in the throes of a progressive revolution at the time - but to much more of an extent in Japan, China, Russia and Germany, but then we decided that Eugenics is a horrible pseudoscience (which it is), much to the chagrin of the left, who secretly desire to somehow resurrect this ugly pseudoscience back into existence in any way they possibly can, but thankfully, still today they can
only whisper about it, because to talk openly about eugenics with anything but pure scorn immediately - and rightly - identifies you as a vile person, which is why they just don't talk about it, because they would be on the wrong side of history (so to speak) if they did. Personally I think we need to talk about it more, because people don't understand just how vile the
actual history of it is (which is another reason they don't talk about it).
But there is an active selective pressure put on the human species - albeit over a much longer timeframe: female selection. Taking the long view over generations,
half or more of men have zero offspring, the other half have all of it, while most women have offspring. Females and their preferences are driving the genetic traits that get passed down. You either meet their expectations and pass on your genes, or you are cut off from future generations. And people talk about the male gaze being harsh.