Really, There Is No Such Thing As Bad PR - Business Insider 2011
According to Stanford economics Professor Alan Sorensen, Negative PR is only helpful for small shops though. So, Rip will have to stop leaning on his detractors for free labor and viral marketing once SS grows to the size of a Toyota.
Can you think of a very well known politician who is the master of using negative publicity to shine the light on issues censored by corporate media? (Rhetorical question)Quote:
One reason is that, for lesser-known brands, negative perceptions fade more quickly in consumers' minds than their general awareness of the product," The Economist writes. "With established brands, on the other hand, the whiff of bad publicity lingers longer.