All coaches should have to read this article and both your books. Here is a little story:
Our football team recently broke a 21 game loosing streak! Then promptly lost their next 5 games. I offered to volunteer to help in the weight room this last spring. I was turned down by their strength coach who I know from the gym. He is big into Olympic lifting and that is what he has been focusing on with the team.
Is Olympic lifting bad? No.... but it is not going to build overall strength and keep players from getting hurt like a true strength program. Maybe next spring when they end the season at 1-9 the coach will be more open to a real strength training program.