Tonal makes a “smart” (read: wretched) at-home resistance training device, priced at $3000. You already know, from first principles, that it is not, and will never be, useful strength equipment for anyone - even the aging Pelomoms cited in their pitch decks. I know, from trying it briefly at a local mall, that it has horrible build quality, and shudders aggressively unless you adhere to its awkward, inefficient bar paths.
Thanks to COVID-19, Tonal just
raised $250M at a $1.6B valuation. This amount has been effectively stolen from the better part of the fitness industry.