I almost can’t comprehend that we are entertaining an idea that GS has any bearing on this discussion.
Alsbos, for a bit more context on how great GS is at making money, see 2008.
Assuming you were born before then...
Granted I’m not a subscriber to PNAS, I cannot read this article. But it seems on face value to be an odd one for PNAS (disclosure: I am published in PNAS.)
It is a highly respected journal, but not immune to dumbassery:
Formal request for the retraction of Zhang et al., 2020 | Meta-research Innovation Center at Stanford