So far, it doesn't seem to be working very well, but they are absolutely desperate to get the fear back up to 2020 levels:
Great job those international flight mandates did!Just when it seemed like life would return to normal, we could be entering the worst part of the pandemic. Omicron will hit home for all of us. Close friends of mine now have it, and I’ve canceled most of my holiday plans.
Omicron is spreading faster than any virus in history. It will soon be in every country in the world.