WOW. Thank you. That's wonderful insight
"It's best not to depend on it." Thank you, Rip.
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One of the stories that Rip won’t provide much detail on is the time he was persuaded to pay for a social media “consultant”. It obviously and predictably did not yield anywhere near the bottom line results promised. No judgement here. If I had a business I would have made the same decision in the early days of social media when it promised everything for everyone.
But please Rip, provide some details it will be good for a chuckle.
It had a poor ROI.