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Dream Big documentary about a documentary
Hey Rip,
Have you seen Dream Big (Marc Martinez's documentary about Pumping Iron)? There was a lot of the standard bodybuilding myth-making in it, of course, and a lot of the standard Californian myth-making (though the California part is all true). But about 1/3rd of the way into the documentary he suddenly gets into some great interviews on the business story behind Gold's Gym, with a lot of Ken Sprague and others, going into detail about how the gym started off, with Gold building equipment on-spec that his members would request, the atmosphere that attracted people, and all of the promotion tricks that Sprague used to market it (like telling film makers sure, hang up lights wherever, and just come in and turn them on when you want to shoot). I had heard some of the bodybuilding stories about Arnold before, but all of the gym stuff was very interesting.
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