Starting Strength Gyms – The Plan for 2021 | Ray Gillenwater
"The franchise gym business was a risky venture. With a price-point that’s 50% higher than our industry peers, individualized coaching and programming for every trainee, a business model that had not been proven at scale, a rigid training schedule for members to adhere to, month-to-month memberships with no term commitments, very little exercise variety, and no dramatic lighting, fitness models, or loud music, the hope was, without precedent, that entrepreneurs would be interested in investing their time and money to open training facilities. Despite the obvious risks involved, the franchise company and our Founders’ Club franchise owners collectively invested millions of dollars and tens of thousands of hours to bring this concept to life – and it worked."
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