oh yeah i asked jim wendler on his q and a and he said that 10 reps on the last of the 3's day are the norm when in your very first cycle and i just hit 6 so he adviced me to deload. i think you must lower your max also. and it definitely hurts a lot in the inside you know
but less reps with a higher weight doesn't always mean stronger than more reps with a lesser weight.
BTW how did you test your max? i found out the hard way that plugging my PR to the formula is not the way to go.
the BBB dead is a high rep scheme right? and you follow that up with GM's for the ultra back pump.