We all do, man. I use Andy Baker's online barbell club--poor man's version of SSOC. It's not the level of personalized feedback as you'd get, but it's still pretty damn good. And the programming is awesome for intermediate lifters.
But if I were doing NLP again, I would definitely go with SSOC or an in person SSC coach. You'll never make gains like you'll make in NLP. Might as well try to maximize them.