Ya, the exception I mentioned of coaches who work with primarily competitive lifters and athletes could also apply to other situations, like coaching mostly active duty military. There can be other specific situations that are exceptions to the rule. Hell, I'd guess that even 10 years ago the group of people who would go to a coach would be self selected as better than average. But now that lifting is so much more mainstream and well known, I think the situation is now more like I've described it above.