I'm not sure that there are any useful goals for novices other than to get to intermediate. Novices don't know much about their genetic potential, and any goal they set will have to be altered as they train a month, year, five years. Secondly, they might begin to focus on weightlifting, strongman or powerlifting, or use their strength base towards a particular sport eventually, so goals might not be so easy to discern, and are transient in nature.
I'd say just focus on the goal of proper form, intense effort and good recovery. Mark milestones though. They mean a lot