You can suggest anything you want. But the book has sold 160K copies, and the brand is firmly established, no matter how flawed it sounds.
It seems to me, and possibly others, that the word "starting" is very similar to beginner. And, while it is clear what novice means after reading the book(s) and lurking on the forum, at casual glance "novice" or "starting" might cause someone to overlook the product.
In my case, for example, the free sample on Amazon got me hooked and I bought everything without hesitation. Wow! Finally, some real technical/scientific stuff. But initially, i was thinking here is another beginner book on weight training (in a sea of thousands).
Coach, have you thought about the brand name in these terms? Can we offer suggestions for re-naming?
You can suggest anything you want. But the book has sold 160K copies, and the brand is firmly established, no matter how flawed it sounds.
"...here is another beginner book on weight training..."
The reality is that the book is indeed a book for beginners, just more appropriately written. Yes, the material is valid for any training level, but the program is labeled "novice" for a reason.
I humbly submit "HIP DRIVE: Not just for strippers"
Except it's not actually a book for beginners or novices, of course.
It's a book for experienced coaches who are looking to train beginners and novices.
That's why they're sponsoring a USA Powerlifting event -- it's not something with a lot of clueless newbies in the audience.
..mf
Every time I look at the title, I just mentally throw an 'l' into the first word.
Startling Strength works for me.