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On advertising
Hey Coach,
Have you ever read Oglivy's book "On Advertising"? http://a.co/fvtFaC1
This approach to advertising might help you change your view on advertising and advertise in a way that delivers results. Much like your books helped people changed their view of strength training and made them stronger. Even if it doesn't change your view on advertising, it's a good read and you'll enjoy it.
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