I'm uploading for a friend, he seems to not be able to get a confirmation email from the forum.

Deadlift form check 130kg - YouTube

IMO the hips start too low, since before the pull they shoot up. And he seems to get on his heels too much (toes go up on rep 3 for example). If I'm wrong please correct me. What good cues (other than setting up right) could help?

Thanks a lot.