Tough week.
On Monday, the Mayor of Dallas ordered all gyms closed.
On Tuesday, Colorado shut down all gyms, including Starting Strength Denver.
Yesterday (Wednesday), we alerted our members and asked them to NOT pause their memberships. These gyms are all less than one year old - they have not hit breakeven yet and as such they don't have a strong cash position. Instead, we asked members to keep their payments coming in (if they have the means) and we will apply those payments to their accounts in equal credits over 10 months once the gyms reopen.
Today (Thursday March 19, 2020) the state of Texas ordered all gyms closed. Starting Strength Austin, Dallas, Houston, and Denver are now all closed.
That's the bad news. The good news is that this community responded in a supportive, selfless way. The response to our request for billing flexibility was met enthusiastic support. In a few days or less, gym owners went from not knowing how long they'd be able to keep paying their bills, to feeling confident that payroll can be made even if this situation goes on for a couple of months. As a thank you to our members that showed this level of support, we are providing free Online Coaching to them during the gym closures.
We've also switched our websites to an Online Coaching focus so that we can bring on new members while the gyms are closed. The gyms are setup to support Online Coaching for members anywhere in the world. If you'd like to support our franchise owners and are in need of an Online Coach, here are the links to their websites to sign-up ($185/month).
Crisis reveals the true nature of people and communities. THANK YOU to our members. We are very fortunate.