Adam Lauritzen, SSC Adam Lauritzen has held the Starting Strength Coach credential since 2010 and owns Silverback Strength and Conditioning, a Starting Strength Gym. He is a former Marine Corps Staff NonComissioned Officer with two combat deployments, and was awarded a Bronze Star Medal with āVā device for actions in combat. Articles Strength in Combat Brazilian Jiu Jitsu and Strength Videos BJJ and Strength Training