When to Omit the Power Clean Mark Rippetoe | March 31, 2021 As we have said many times, not everybody needs to do the power clean. This has been repeatedly interpreted to mean, “I don't need to do the power clean.” Even more unfortunately, it has come to mean, “I don't need to learn how to coach the power clean” to many people who charge for their coaching expertise. Continue reading Trainers Who Think They’re Physios Carl Raghavan, SSC | March 17, 2021 Trainers, get your clients off the floor and under a barbell. Focus on what you’re trained to do, not on specialized exercises for issues you’re not trained to diagnose. Last I checked, your certification didn’t come with a year’s supply of creatine and a physiotherapy degree... Continue reading Teaching the Deadlift to Groups Capt James Rodgers | March 03, 2021 The purpose of this article is to provide guidance and advice to junior military leaders who want to use barbell training to develop their students during group Physical Training (PT) sessions. The article will cover why the deadlift is an appropriate lift to train in a group setting. Next it will provide a template for equipment, time, facility, and staff, and a hand-held training resource to assist a junior leader with the task of planning and executing a deadlift PT plan. Continue reading Starting Strength Gyms – The Plan for 2021 Ray Gillenwater | January 19, 2021 The franchise gym business was a risky venture. With a price-point that’s 50% higher than our industry peers, individualized coaching and programming for every trainee, a business model that had not been proven at scale, a rigid training schedule for members to adhere to, month-to-month memberships with no term commitments, very little exercise variety, and no dramatic lighting, fitness models, or loud music, the hope was, without precedent, that entrepreneurs would be interested in investing their time and money to open training facilities. Despite the obvious risks involved, the franchise company and our Founders’ Club franchise owners collectively invested millions of dollars and tens of thousands of hours to bring this concept to life – and it worked. Continue reading Understanding Your Value as a Coach: Charging a Professional Rate for a Professional Service Andy Baker | January 06, 2021 Demand is good. A full gym is good. A full roster of personal training clients is good. But a full roster of clients doesn’t necessarily mean you’re going to be making an income that is reflective of your talents. There is money to be made in this industry. Money is made in this industry every year by people less talented and less qualified than you. There is no reason why a qualified and experienced SSC should be out-earned by less-talented and less-knowledgeable personal trainers, or by those selling snake-oil and false promises. Continue reading First Page Previous Page Next Page Last Page
Trainers Who Think They’re Physios Carl Raghavan, SSC | March 17, 2021 Trainers, get your clients off the floor and under a barbell. Focus on what you’re trained to do, not on specialized exercises for issues you’re not trained to diagnose. Last I checked, your certification didn’t come with a year’s supply of creatine and a physiotherapy degree... Continue reading Teaching the Deadlift to Groups Capt James Rodgers | March 03, 2021 The purpose of this article is to provide guidance and advice to junior military leaders who want to use barbell training to develop their students during group Physical Training (PT) sessions. The article will cover why the deadlift is an appropriate lift to train in a group setting. Next it will provide a template for equipment, time, facility, and staff, and a hand-held training resource to assist a junior leader with the task of planning and executing a deadlift PT plan. Continue reading Starting Strength Gyms – The Plan for 2021 Ray Gillenwater | January 19, 2021 The franchise gym business was a risky venture. With a price-point that’s 50% higher than our industry peers, individualized coaching and programming for every trainee, a business model that had not been proven at scale, a rigid training schedule for members to adhere to, month-to-month memberships with no term commitments, very little exercise variety, and no dramatic lighting, fitness models, or loud music, the hope was, without precedent, that entrepreneurs would be interested in investing their time and money to open training facilities. Despite the obvious risks involved, the franchise company and our Founders’ Club franchise owners collectively invested millions of dollars and tens of thousands of hours to bring this concept to life – and it worked. Continue reading Understanding Your Value as a Coach: Charging a Professional Rate for a Professional Service Andy Baker | January 06, 2021 Demand is good. A full gym is good. A full roster of personal training clients is good. But a full roster of clients doesn’t necessarily mean you’re going to be making an income that is reflective of your talents. There is money to be made in this industry. Money is made in this industry every year by people less talented and less qualified than you. There is no reason why a qualified and experienced SSC should be out-earned by less-talented and less-knowledgeable personal trainers, or by those selling snake-oil and false promises. Continue reading First Page Previous Page Next Page Last Page
Teaching the Deadlift to Groups Capt James Rodgers | March 03, 2021 The purpose of this article is to provide guidance and advice to junior military leaders who want to use barbell training to develop their students during group Physical Training (PT) sessions. The article will cover why the deadlift is an appropriate lift to train in a group setting. Next it will provide a template for equipment, time, facility, and staff, and a hand-held training resource to assist a junior leader with the task of planning and executing a deadlift PT plan. Continue reading Starting Strength Gyms – The Plan for 2021 Ray Gillenwater | January 19, 2021 The franchise gym business was a risky venture. With a price-point that’s 50% higher than our industry peers, individualized coaching and programming for every trainee, a business model that had not been proven at scale, a rigid training schedule for members to adhere to, month-to-month memberships with no term commitments, very little exercise variety, and no dramatic lighting, fitness models, or loud music, the hope was, without precedent, that entrepreneurs would be interested in investing their time and money to open training facilities. Despite the obvious risks involved, the franchise company and our Founders’ Club franchise owners collectively invested millions of dollars and tens of thousands of hours to bring this concept to life – and it worked. Continue reading Understanding Your Value as a Coach: Charging a Professional Rate for a Professional Service Andy Baker | January 06, 2021 Demand is good. A full gym is good. A full roster of personal training clients is good. But a full roster of clients doesn’t necessarily mean you’re going to be making an income that is reflective of your talents. There is money to be made in this industry. Money is made in this industry every year by people less talented and less qualified than you. There is no reason why a qualified and experienced SSC should be out-earned by less-talented and less-knowledgeable personal trainers, or by those selling snake-oil and false promises. Continue reading First Page Previous Page Next Page Last Page
Starting Strength Gyms – The Plan for 2021 Ray Gillenwater | January 19, 2021 The franchise gym business was a risky venture. With a price-point that’s 50% higher than our industry peers, individualized coaching and programming for every trainee, a business model that had not been proven at scale, a rigid training schedule for members to adhere to, month-to-month memberships with no term commitments, very little exercise variety, and no dramatic lighting, fitness models, or loud music, the hope was, without precedent, that entrepreneurs would be interested in investing their time and money to open training facilities. Despite the obvious risks involved, the franchise company and our Founders’ Club franchise owners collectively invested millions of dollars and tens of thousands of hours to bring this concept to life – and it worked. Continue reading Understanding Your Value as a Coach: Charging a Professional Rate for a Professional Service Andy Baker | January 06, 2021 Demand is good. A full gym is good. A full roster of personal training clients is good. But a full roster of clients doesn’t necessarily mean you’re going to be making an income that is reflective of your talents. There is money to be made in this industry. Money is made in this industry every year by people less talented and less qualified than you. There is no reason why a qualified and experienced SSC should be out-earned by less-talented and less-knowledgeable personal trainers, or by those selling snake-oil and false promises. Continue reading First Page Previous Page Next Page Last Page
Understanding Your Value as a Coach: Charging a Professional Rate for a Professional Service Andy Baker | January 06, 2021 Demand is good. A full gym is good. A full roster of personal training clients is good. But a full roster of clients doesn’t necessarily mean you’re going to be making an income that is reflective of your talents. There is money to be made in this industry. Money is made in this industry every year by people less talented and less qualified than you. There is no reason why a qualified and experienced SSC should be out-earned by less-talented and less-knowledgeable personal trainers, or by those selling snake-oil and false promises. Continue reading
