Articles | coaching


Steve Ross, SSC | September 03, 2025

[N]ot everyone walks in ready to be a textbook example [a]nd that’s okay because even if they can’t lift exactly to model standards, they can still get stronger – and we can get them there with smart coaching and thoughtful modifications.

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Amanda Sheppard | August 27, 2025

“Easy doesn’t work” is a quote you will find on the wall of every Starting Strength Gym. There are probably iterations of it in every weight room or team room at every level of sports, or even on a flag in home gyms across the world. This sign is always to the point, with no fluff, no hidden meaning.

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Steve Ross, SSC | May 20, 2025

You’ve seen it. You’ve probably done it. And if you’ve trained long enough, someone’s definitely told you the Starting Strength Squat is going to kill you with all the “shear” force it places on the spine. Done and coached properly, this is quite obviously not the case, but occasionally things can go south.

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Steve Ross, SSC | April 30, 2025

When I landed in Belgium, it was supposed to be a one-year stop and the final chapter of my professional basketball career. I had spent 12 years playing all over Europe, chasing the next contract, the next team, the next season. Belgium was never the long-term plan, but like every athlete, I hit the end of the road, and there I was, in the capital of Europe.

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Steve Ross, SSC | April 23, 2025

Walk into most commercial gyms and you're likely to see a trainer standing next to their client, often with their phone in hand, shouting things like, “C'mon, 3 more!” or “You got this!” The energy is contagious, and to someone just watching, it might seem like that kind of encouragement is exactly what helps people get stronger. But in reality, it's not even close.

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