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Silencing Fenix Ammo with Justin Nazaroff | Starting Strength Radio #66

Mark Rippetoe | July 24, 2020

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Mark Wulfe:
From The Aasgaard Company studios in beautiful Wichita Falls, Texas... From the finest mind in the modern fitness industry... The One True voice in the strength and conditioning profession... The most important podcast on the internet... Ladies and gentlemen! Starting Strength Radio.

Mark Rippetoe:
Welcome back to Starting Strength Radio. It's Friday. So what? Fucking Friday. Happens once a week. It's no big deal. But here we are and it's Friday. And we're with our friend Justin Nazaroff from the socialist hellhole of Novi, Michigan, today. And thanks for being on the show today, Justin.

Mark Rippetoe:
I've never actually met Justin. He looks like a young, ugly version of me, doesn't he? I mean, kinda. He's got more hair...Still.

Justin Nazaroff:
Not quite as quite as pink.

Mark Rippetoe:
That's because you live in a cloudy wasteland up there. Doesn't ever have any sun and shit. You never go outside because you build ammo all day. You're hand loading all day, I guess.

Justin Nazaroff:
It's been ninety five degrees all week, about 50 percent humidity, so...

Mark Rippetoe:
It's about exactly what it is right here right now. I think maybe it's 99 and it may be... It's been raining about every 30 minutes here. Just just enough to make it feel like Maryland, you know. Just enough. And it's just... god almighty, that fuckin yard won't quit growing. So you got to go outside in this shit and mow the yard. This is ugly.

Mark Rippetoe:
Yeah, usually by now the yards are dead. Did you all... Do you have dead yards up there or is it green all year?

Justin Nazaroff:
No, they'll stay they'll stay green for the most part. We get enough rain that it keeps it alive.

Mark Rippetoe:
Typically, we have two months of not moving the yard, but I don't think it's going to happen this year. So anyway.

Justin Nazaroff:
I prefer that, to be honest, but...

Mark Rippetoe:
Oh, I would, too. I do, too. I don't like mowing the damn yard. Get all weird colored. People make fun of me.

Justin Nazaroff:
Well, you could be like California and just replace your whole lawn with rocks because they're not allowed to water it, so...

Mark Rippetoe:
Like Las Vegas, you know, Phoenix. Is Las Vegas and Phoenix... Those may be the same city. I mean, there's casinos in one and no casinos in the other. But other than that, I can't tell the difference. They're both hot wastelands with no grass and...skin cancer, number one industry in town.

Mark Rippetoe:
I mean, if I was a dermatologist, I'd move to either Phoenix or Las Vegas. I've have...I'd have offices in both cities, is what I would do. That way I would be busy all day long

Mark Rippetoe:
What's Bre looking off to...Rolling her eyes and shit.

Mark Rippetoe:
She is brown. She pays a lot of money for that. Ought to have her start mowing my yard. All right, Bre, you're hired. Mow my yard next week. All right. Good. That way I know it'll be done correctly.

Mark Rippetoe:
So what the hell are we talking to Justin today for? Well, I'll tell you, he's got a company called Fenix Ammunition and they've got a Facebook page. Or, they had a Facebook page.

Mark Rippetoe:
Now, ladies and gentlemen, if you don't think that the social media companies are manipulating what you see and the way you receive that information, you are a naive little kid. They have been - Twitter and Facebook have been managing your information content for quite some time.

Mark Rippetoe:
And one way they do that is they fail to push your content to new listeners. And as a result of that, normal attrition makes your watcher count or friends or whatever they call it. What do they call it on Twitter?

Justin Nazaroff:
Followers.

Mark Rippetoe:
Followers on Twitter go down if they if they just don't promote you anymore, your followers numbers go down. Mine have been going down on my personal Twitter account. I don't I don't even know how to see how many followers or friends or whatever the hell I have on Facebook.

Mark Rippetoe:
You keep track of that, don't you, Bre? Has it been kind of steady or been going down? Everything is going down because we haven't played along with the covid19 shit. I won't wear a mask on the podcast, like a psychopath. What kind of psychopath wears a mask on a podcast? It's been done. I mean, seen people do it. But...

Mark Rippetoe:
And so Facebook just took you guys just off the air, right?

Justin Nazaroff:
Yeah. So what happened was there was a anti-gun journalist, I'll summarize it that way, who wrote an article about our company and a few others which got published on Monday of last week.

Mark Rippetoe:
What did he say in the article? What giant pieces of shit you were and how many people you personally have killed and that kind of shit?

Justin Nazaroff:
Oh, even better. Not only that, but we are single handedly providing all of the arms, all of the small arms for the coming race war, because, of course, you know, the only people who believe in the Second Amendment are white supremacists.

Mark Rippetoe:
Oh, yeah. That's that's been obvious for hundreds of years. So, god almighty...

Justin Nazaroff:
Despite the fact that we are members of the African-American Gun Association as a company.

Mark Rippetoe:
Ah, they don't exist.

Justin Nazaroff:
Of course not.

Mark Rippetoe:
That's right wing propaganda. White supremacist propaganda. That organization isn't actually real. They don't actually exist.

Justin Nazaroff:
Basically, they had some specific issues with with us talking about the Boogaloo, which you've mentioned a couple of times here and there.

Mark Rippetoe:
Well, let's talk about that, because that's kind of what I'm most interested in.

Mark Rippetoe:
All right. Now, so you guys sent me this wonderful shirt.

Justin Nazaroff:
Yes.

Mark Rippetoe:
And you know, I normally don't dress in loud colors like this. I normally favor the three to a pack, naavy blue, hundred percent cotton Hanes tshirts. You know, that I wear with my green Carhartt pants. And that's what normal. But you guys sent me this beautiful shirt.

Mark Rippetoe:
And what I. I opened it up and I thought, well, fuck, it's a Hawaiian shirt. What a wonderful deal. It's a Hawaiian shirt. And then. So I didn't even look at it. I just put it on. And I thought, you know, Hawaiian shirts are kind of cool. I got friends in Hawaii. I probably ought to wear a shirt every once in awhile from Hawaii. So I put it on.

Mark Rippetoe:
And then I noticed that there's a gun somewhere on this damn...here he is. There's a bird, right?

Justin Nazaroff:
Yes, right on your chest.

Mark Rippetoe:
There's a bird.

Justin Nazaroff:
I'm sorry, right around the bottom there.

Mark Rippetoe:
Right there. I got it right here. There's an AR, some sort adjustable stock looking creature. And what kind of bird is that?

Justin Nazaroff:
I'm not sure. Some kind of a toucan.

Mark Rippetoe:
Oh. Oh, I see. He's a toucan. I got it. Yeah. You guys sawed his beak in half with your zipper. All right. I like to...I'd just keep my...

Mark Rippetoe:
Hold on...Earbud maintenance time. They just won't stay in. I don't have sufficient earwax to grab and hold them in.

Mark Rippetoe:
So I liked to... I like to keep the shirt open because it exposes my masculine, hairy chest to hundreds of thousands of potential mates. Especially here on this highly popular podcast. The hit podcast, Starting Strength Radio. The most important podcast in this industry.

Mark Rippetoe:
So, poor fucking toucan. Look at him, Sawed his beak in half.

Mark Rippetoe:
So anyway, I wore this thing.. When did I wear this? A couple... it's been a month or two. It was a Q and A. episode. Right? And then people in the comments said, Rip, is that a boogaloo shirt you're wearing?

Mark Rippetoe:
And I said, what the fuck is a boogaloo shirt? I never heard the word before. You know and suddenly people are asking me about a boogaloo shirt. And I had no idea what the hell that term actually meant. I'm not sure I still do.

Mark Rippetoe:
So would you just go over this real quick? Am I now not only a white supremacist, but a Nazi?

Justin Nazaroff:
Probably. So the boogaloo is more or less the term that you that we in the in the hardcore gun culture, internet meme culture community use as a substitute for what what the proper guys used to say in the old days, which was when shit hits the fan.

Justin Nazaroff:
So you know, you're you're collect... you're preparing for the worst. And yeah, I've been I've been saying that stuff for ten, fifteen years. I'm I'm not the kind of guy that's building a bomb shelter in his backyard or anything, but I'm a I'm an American guy that has a little bit of food and water on hand and a backup generator. And people think that that makes you crazy.

Mark Rippetoe:
Yeah. You mean the people think you're crazy? The ones that were standing in line to get toilet paper three months ago?

Justin Nazaroff:
Exactly.

Mark Rippetoe:
Didn't have anything to wipe their ass on and you're crazy. Oh, okay, I see. I understand.

Justin Nazaroff:
The ones living in a high rise apartment building downtown somewhere that don't own a car and are still cowering in fear...

Mark Rippetoe:
Under the kitchen table because of coronavirus wafting around in the atmosphere.

Justin Nazaroff:
Yeah, exactly.

Mark Rippetoe:
The wind blows it. You know, it's like pollen. It's like pollen.

[off-camera]:
It's so dangerous, that you have to wear a mask all the time. But in order to test it, they've got to stick a fucking Qtip all the way down your throat.

Mark Rippetoe:
Which is perfectly safe. Right?

Mark Rippetoe:
Oh, God. Somebody's beeping on me here. Rogan.

[off-camera]:
Is that Rogan again?

Mark Rippetoe:
Yeah, it's Rogan. Damn it. I don't know how many times I have to tell him. Let me just turn beeper off so he won't bother me.

Mark Rippetoe:
Uh. I really get tired of him. I really do. This constant nag, nag, nag. Rip, come on the show. Rip, we need you on the show. Your perspective is important.

Mark Rippetoe:
Fuck off, Joe. Talk to Louie Simmons again, man, I don't care.

Mark Rippetoe:
So, so anyway, the boogaloo... Where did the word come from? I don't really. I'm still... You know, I was confused. I was awfully confused. 30 years ago. I didn't know what Pacman meant. What the hell did pac? Well, I mean, it's a little guy that does this. He's a man? What does "pack" mean? You know, these words mean things.

Mark Rippetoe:
Like Donkey Kong. Remember that? What the hell was that all about? Donkey Kong? And it wasn't a donkey. It was a monkey. Right. Of course, that's racism now. But but at the time, it was just a video game. It was called Donkey Kong. And I never did understand.

Mark Rippetoe:
There's no donkey here and a donkey. I mean, it's a d-o-n-k-e-y. We know what a donkey is. Right. And Shrek reminded us what a donkey was. All right. So everybody, even if you don't know what a donkey is, you do, in fact, know what a donkey is. But those words...

Mark Rippetoe:
So what is boogaloo? What the fuck is that?

Justin Nazaroff:
So the origin of the word boogaloo is a 1980s breakdancing movie. And so I really have never actually seen the movie. I don't know anything about it. But there was a sequel to this movie called Breakin Two Electric Boogaloo.

Mark Rippetoe:
Breakin 2 Electric Boogaloo. Somehow I missed that one.

Justin Nazaroff:
The premise is that the boogaloo is the second of something. And so they they said, OK, if we're gonna have a second American Revolution, instead of saying when shit hits the fan, well, we'll call it the boogaloo because it's the second coming of the American Revolution.

Mark Rippetoe:
You know, that is a damned tenuous relationship.

Justin Nazaroff:
Yeah. Very, very tenuous.

Mark Rippetoe:
I mean, I really... Somebody thought real hard about that, you know. The boogaloo...because of this movie.

Justin Nazaroff:
I mean, it's a great word. It's hilarious.

Mark Rippetoe:
It's a it's a. Yeah, it's kind of a silly sounding word, but it I mean... Is there a dictionary definition for the word boogaloo? All right.

Justin Nazaroff:
Not that I'm aware of, no.

Mark Rippetoe:
I bet there is. I think it's a dance. Doesn't it refer to a dance of some sort? That's the thing that pops into my mind. Is it... It's like a dance.

Justin Nazaroff:
It could be.

Mark Rippetoe:
Well, our crack production staff is on the motherfucker. Let's see.

Mark Rippetoe:
Say that real loud, into that microphone that you've got right there.

[off-camera]:
It was a popular dance to rock and roll music. And it was popular in the 60s.

Mark Rippetoe:
See. That's why it popped into my... what? I knew that there was a dance that the word referred to something to with respect to a dance. That was what was in my mind when I heard the word boogaloo. But, you know, some idiot comes on on the YouTube comments: Is that a boogaloo shirt?

Mark Rippetoe:
I'm thinking, well, I thought dance like it's a dance shirt? What the hell are we talking about? I don't dance. I haven't danced in a long time. I used to be a pretty good dancer, you know. At one time I was a good dancer. But I mean, not at the rock and roll stuff, but when you hold the woman, you know, and it's and that's, of course, sexist. But you hold woman and you, you know, walk around on the dance floor to the beat of the music.

Justin Nazaroff:
How dare you assume her gender.

Mark Rippetoe:
It was.. That is... obviously. So what is that? Transphobia? It's so it's so many things to do wrong now. Is dancing legal? Can we still dance? With covid and the gender situation is dancing? We've got a... need to campaign against that. So as long as you have a mask, you can dance? That's still that's still gendering people, I think.

Mark Rippetoe:
So that's. But so boogaloo, you fucking internet kids have come up with this god damn thing about the boogaloo that is the... It's got to do with the coming civil war.

Justin Nazaroff:
Right.

Mark Rippetoe:
Right. That we're going to win.

Justin Nazaroff:
It's a collection of people that are generally fed up with the way things are going. And it's it's people who who can forsee that as being the quite, quite possible and maybe inevitable conclusion from continued unchecked power. And the idea that it seems even more obvious that we live in a in a tech oligarchy that is complicit in all of this. And so...

Mark Rippetoe:
So you mean people... By that you mean people with their heads out of their asses.

Justin Nazaroff:
Yes. Correct.

Mark Rippetoe:
That's who you're talking about. So does everybody... The logical question now is, does everybody who has their head out of their asses need one of these shirts?

Justin Nazaroff:
I would think so. Yeah. Yeah.

Mark Rippetoe:
I guess so. Well, you guys need to ramp up production.

Mark Rippetoe:
So they take you...they take you off of Facebook. Do you have a web site that they can't be taken off by Facebook? What's that website?

Justin Nazaroff:
They got rid of our Facebook, but they also got rid of our Instagram page, which, to be honest, is something that I use more for marketing than Facebook even.

Mark Rippetoe:
Well, what's your... Let's have your website address. What's your web address and we'll... We're going to start the process of converting you from these communist fucks to your own self-sufficiency on the internet. What's that website again?

Justin Nazaroff:
W w w dot.

Mark Rippetoe:
We don't need the w w w, only old people say that, all right.

Justin Nazaroff:
Well you are a boomer so.

Mark Rippetoe:
Boomers. Yeah. Well that's me. I'm a boomer. So I am. Right. I'm squarely a boomer, squarely in the boomer camp. So it's three Ws -- w w w dot just dot com. Fenix ammo dot com. Now that's not p-h-o-e-n-i-x that's f-e-n-i-x dot com. Fenix ammo dot com. Fenix ammo dot com.

Mark Rippetoe:
We'll put that up on the screen here. We'll prominently display it on the screen here for those of you that are watching this podcast instead of merely listening to it on one of the outlets that we are permitted still to distribute this podcast.

Mark Rippetoe:
It's f-e-n-i-x-a-m-m-o dot com. Right. Expect to be crashed.

Justin Nazaroff:
We hope so.

Mark Rippetoe:
We'll crash the website for you.

Justin Nazaroff:
Please do.

Mark Rippetoe:
So you guys are selling these beautiful shirts. But what else do you sell? What do you all...What do you what do you sell through the web site?

Justin Nazaroff:
What do we do? So we sell we we manufacture ammunition products here and we sell those through the website all over the country to all the states that we're permitted to ship to. All basically any state... every state that you can imagine we probably wouldn't be able to ship to, we can't ship to: California, Massachusetts...

Mark Rippetoe:
New York.

Justin Nazaroff:
New York, right.

Mark Rippetoe:
Connecticut, New fucking Jersey.

Justin Nazaroff:
But we can't ship to New York City or Buffalo, but we can ship to the rest of the state. And Illinois is similar. You can't ship to Chicago, but we can ship to the rest of the state of Illinois. And there are some other states that are that are that way as well. Hawaii, we can't ship to because they're Democrat and also because they're not on the mainland, which is also why we can't ship to Alaska, because ammo can't be shipped via air services, and it would have to obviously cross the border to go by ground, which would require similar permits.

Mark Rippetoe:
Which would require going through the socialist utopia of Canada.

Justin Nazaroff:
Yes.

Mark Rippetoe:
In which no one is permitted to have it.

Justin Nazaroff:
They don't have the king's permission.

Mark Rippetoe:
They don't.

Mark Rippetoe:
Canadians. It's a sad situation up there. Some of those people are good people...

Justin Nazaroff:
They are 30 minutes away from us. I can get to the Canada in 45 minutes over the bridge, not that I'd want to.

Mark Rippetoe:
Well, but it... that's how close they are to us. People don't understand. There are Canadians south of New York City. You know, it hangs down into the middle of the United States, which is... I don't know. Why do we tolerate that? Why has this been tolerated? Why have we not annexed it?

[off-camera]:
I mean, you still love your little brothers. They're not. I just feel sorry. Yeah. Yeah.

Mark Rippetoe:
It's a pity situation. All right.

Mark Rippetoe:
So anyway, so you sell ammunition and and these guys keep sending me this .44 mag stuff. And, you know, I appreciate it. They sent me two boxes of .44 mag and and I've got this all loaded in the .44 mags I've got. I've got like three of those and I've got Fenix ammo. I carry that gun with that loaded, but nobody shoots 44 mag do they?

Justin Nazaroff:
Boomers!

Mark Rippetoe:
You know, I'm telling you, we don't want the damage to our wrists. Our wrists are old.

[off-camera]:
Boomers don't actually shoot their guns, they just collect them.

Mark Rippetoe:
Yeah, that's primarily what I do. I just have them. I shoot a little bit but not much because it's too much trouble to go down to the range, even though it's at my house. It's just too much trouble. I'm always mowing. I just don't have time with all the mowing. I don't get to shoot much, but I appreciate the ammo. But you're discontinuing that is what I hear, right?

Justin Nazaroff:
Yeah, we are our primary market as competitive shooters and people that take training classes and revolver calibers just don't really sell. When we first got up and going or years ago, we did a lot of business at gun shows and we moved away from that as our sales channel. So we just we just don't really have a way to sell .38 special and .44 Magnum, those kinds of calibers. Almost everybody shooting nine millimeter these days.

Mark Rippetoe:
Yeah. It's a vicious round. There's no doubt about it. When the cops got to shoot you 37 times with the nine millimeter to get you to stop doing that thing.

Mark Rippetoe:
I remember that story from about five years ago. There's...t's 38 special story. This lady's in her house. This was in Georgia someplace. Lady's in her house. Georgia guy starts hammering on the kitchen door from the backyard, trying to break into the house. She runs up the stairs, goes into the bedroom, grabs her 38 revolver and then hides in a closet, little closet. You know, like six foot deep closet.

Mark Rippetoe:
That guy runs up the stairs rummaging around. I guess he was looking for her. He finally opens the closet door. She shot this guy. She fired all six rounds and hit him with five rounds with this 38 special.

Mark Rippetoe:
He goes back down the stairs, goes out the back door, goes around to the front of the house, gets in his car and drives down the street and finally realizes about two blocks later Oh shit! I'm shot and runs into a tree.

Justin Nazaroff:
Which indicates to me the 38 special is rather inadequate round to shoot somebody with.

[off-camera]:
Should indicate to you that she shot him in the wrong spot.

Mark Rippetoe:
She did shoot him in the wrong spot. Had she been able, like a trained marksman, to put that thing in his eyeball, that fucker would have fallen down the stairs, not walked down the stairs.

Mark Rippetoe:
Nick, you're missing my point. And I know I know you're intentionally missing my point. I know I know operator guys that say that the best carry gun is the three eighty.

Justin Nazaroff:
I don't yeah.

Mark Rippetoe:
You've heard that. You've heard it, right?

Justin Nazaroff:
Yeah, I have heard that. I've heard a million different opinions over the years.

Mark Rippetoe:
If you could put a 380 in a guy's eyeball reliably, yeah, sure, carry the damn thing.

Justin Nazaroff:
Technology has improved. So, you know what one of the big reasons that police moved away from revolvers was the... I believe it was the Miami shootout, the famous Miami bank shootout.

Justin Nazaroff:
And, you know, these guys came in with automatic rifles and and held up a bank. And there was... They got surrounded by the police. And so in the aftermath, after they had killed a couple of police officers and they had finally gotten killed, they found a 38 special bullet that had been fired from the first responding officer on the scene. And it was two millimeters away from his aorta. And so the whole thing could have been ended by the first round that had been fired. So that's when....

Mark Rippetoe:
Had it been better than a 38 special.

Justin Nazaroff:
Right. Yeah, it would have been. So that's when the FBI started getting interested in depth of penetration and things like that. And then they they went to 10 millimeter and then they realized that 10 millimeter was a great and powerful round, but all their agents were complaining, especially the ones of the female persuasion, because the guns were too powerful and there was too much recoil so that they invented 40 Smith and Wesson, which is basically watered down 10 millimeter.

Mark Rippetoe:
Right. And, you know, as such, it's clearly sexism. Yes, clearly. I hadn't realized that before the 40 Smith and Wesson is sexism. Pandering. Pandering to males who... Well, something like that.

Mark Rippetoe:
Anyway. I don't know. I kind of think that the cops like to play Army too much.

Justin Nazaroff:
You're right.

Mark Rippetoe:
Myself, I think that. I think that for a beat officer or a patrol officer a 44 special revolver would be a would be just fine. That would do. That would do the job he needs to do. And I don't see why a patrol officer has to have, you know, five backup mags on his belt. That's not what I want him doing.

Mark Rippetoe:
I mean, these people get themselves in a lot of trouble. PR wise, by trying to play Army like that famous picture from... oh those two fat guys down in El Paso behind the armored person, armored personnel carrier. These two fat piles of shit are coming around there with, you know, they're in street clothes, but they've got, you know, all this shit hanging off of them and everything. And they're gonna they're gonna buy God, show somebody some shit. All right.

Justin Nazaroff:
That's what we call meal team 6.

Mark Rippetoe:
Yeah. You remember the picture clearly, I see.

[off-camera]:
And that was it. They were enforcing some lockdown.

Mark Rippetoe:
Yeah. They're gonna they're gonna shoot this bar all the way up because people are in it and they're not supposed to be in it. So we're going to put them all down. Right.

Mark Rippetoe:
Oh, God damn. I love that picture. What else do you need to know? You know, about the whole damn thing? So anyway.

Justin Nazaroff:
We actually paid the bail money to get one of those guys out of jail.

Mark Rippetoe:
Did you really? One of those two guys that was in the picture or a guy, analagous guy.

Justin Nazaroff:
No, it was a guy in Texas. I can't remember his name. It started with a J, I believe. But then they got arrested for...They basically were standing out front of a bar and we're going to act as security. And the police came up and arrested them all. So we we contributed a thousand dollars to his gofund me. And that got him out of jail, paid his bail.

Mark Rippetoe:
You talking about one of the guys that was guarding... working for the bar at the time, off duty.

Justin Nazaroff:
Yeah. I believe so. I don't if he worked for the bar, but he was there. He was a patron, actually.

Mark Rippetoe:
No, what I'm talking about is the two fat guys standing in front of - shielded by - shielded from what? Beer bottles I guess. By the armored personnel carrier. You know, oh, definitely meal team six. And these guys are these guys, by God, they mean business, man. They're coming around that thing...

Mark Rippetoe:
There are some people over here breaking the goddamn law. This cannot stand. Cannot stand. It will not stand. And, you know, you show people shit like that and you you make a mad at the cops, you know.

Mark Rippetoe:
Now, the reason for showing that picture. I don't know if it was intentionally to make them mad at the cops, but it has that effect. It even has that effect on me. And I'm not typically is mad at the cops, as some people are. I'm a lot less mad at cops now than I was 10 years ago, you know, but...

Mark Rippetoe:
Because I've seen a lot of abuses of police power. I had... In fact, I had a guy one time, me and in a girlfriend who were driving on the street one day. And some jackass in Wichita Falls is on the special detail to enforce seatbelt laws.

Mark Rippetoe:
So we we came down a street, turned left onto onto a street, and then two blocks later, this guy, two blocks later, this guy pulled us over and gave us both a seat belt ticket. Well, she didn't live here at the time and I did. She just paid it.

Mark Rippetoe:
And I said, we're going to court. We're going to court. This is bullshit. And this guy, saw him at court. He got up on the stand. And told the court right there in front of the judge and Jesus and everybody else, that in the space of two and a half blocks, he pulled up behind me, observed that I was not wearing a seat belt, pulled up beside - pulled to the to the left and pulled up beside the driver's side door, visually verified that I was not wearing my seat belt. Fell in behind me and pulled around to the right to my passengers side and verified that she was also not wearing a seat belt and then pulled back behind me, turned on his lights and pulled me over.

Justin Nazaroff:
Wow.

Mark Rippetoe:
Under oath in two and a half blocks. And just sat there with a perfectly fucking straight face. Yeah. So, you know, I got the ticket. But nonetheless, that was that was an interesting lesson. These people will lie.

Justin Nazaroff:
Yeah. Eye opening for sure.

Mark Rippetoe:
It's eye opening. They will lie. No, not all of them are this chickenshit. I mean. But the thing that came into my mind is if this guy will lie about a seatbelt ticket...

Justin Nazaroff:
What else what will he lie about

Mark Rippetoe:
What will he not lie about? And he was he finally retired with a pension.

Justin Nazaroff:
It's that 80-20 distribution.

Mark Rippetoe:
Yeah it is, you're right.

Justin Nazaroff:
80 percent of police officers are great people. We deal with a lot of police departments. I train bJJ with a ton of officers. Great guys. And you know, but

Mark Rippetoe:
Yeah, I know. You're absolutely right. But the fact that they tolerate ass fucks like that working with them is a bad sign. It's a bad sign. They shouldn't tolerate that. Yet they do.

Justin Nazaroff:
It shouldn't, but it's just like it's like teachers. You, know the same thing happens and they have the teachers unions. They have the police unions. It makes it very tough to weed out bad people and they all suffer for it.

Mark Rippetoe:
It does, and that's what it's for. That's what the union for. That's their purpose. Provide job security to people who should not have job security.

Mark Rippetoe:
So anyway, what were we talking about? About ammunition. Anyway, you said something about pistol ammunition. So you guys load primarily for competitive shooters, right? So that's 223 556...

Justin Nazaroff:
556, 223, 300 blackout in rifle ammo. And in pistol calibers - nine millimeter, 40 Smith and Wesson, 357 sig, 45 ACP, and 10 millimeter. And we've we've gone hard after the competition market. And then that led into training and professional training companies as well. We do a little bit of law enforcement sales. It's not a huge percentage of our business.

Justin Nazaroff:
Most of what we do is direct to consumers. And we we we do a lot of frangible ammunition now. Training with steel targets is becoming really popular, but regular ammo, you can't train real close to the target because you risk things coming back at you. So we make ammo that has a special projectile that turns to dust basically when it hits a steel target. So that's that's picked up significantly in the last last year.

Mark Rippetoe:
So what is your best selling product?

Justin Nazaroff:
Nine millimeter probably accounts for, I would say, 50 percent of our total business. And then 223 probably accounts for 30, 35 percent. Right now, it's skewed a little more heavily toward nine because 223 components were a little harder to get at the beginning of this whole, you know, covid crisis. But nine millimeter components were still a little bit more available.

Justin Nazaroff:
Now, really, nothing is available. So we're kind of at the mercy of our suppliers. Everybody is. Of course, things are clearing up a bit. It's it's a tough challenge because, you know, like, obviously I bought a whole set of weights for my house recently and I had to wait in line just like everybody else.

Justin Nazaroff:
But, you know, they can start getting containers in from China pretty quick, whereas with with ammunition products, you can't import them from most of those countries. And the countries that you can import components from the the permitting process can take six to eight weeks or more.

Justin Nazaroff:
So all the domestic suppliers know that. And they've been using the last couple of months to try to squeeze people like us out of business while they can raise prices on their own products because they make their own components. They're more vertically integrated than we are and they're taking advantage of that.

Justin Nazaroff:
And we all know it. That's what they did back in 2016 for the election and that's what they did back in 2012 with Sandy Hook. But the difference now between what's happening now and those those, you know, shortages is we we're seeing a huge amount of first time gun owners, people that are in a lot of cases, liberal Democrats who are realizing that the police aren't going to be there to save you. And, so you've got to figure out your own solution.

Mark Rippetoe:
Because you do funded. Because you defunded them. They're not going to be there to save you because you thought it was okay for them to not be there to save you. I mean, if they could have saved you anyway. I mean, now they're not even there to investigate what the hell happened.

Justin Nazaroff:
So, yeah, they're just not going to show up. I mean, here in Michigan, there were several large police departments that said they weren't going to respond to minor "property crimes" because they were afraid of getting Corona virus.

Justin Nazaroff:
Are you kidding me? How does that happen?

Mark Rippetoe:
Shit, I don't know, but that's... Hey, you guys, you're a union state, right? More money, less work. More money, less work. More money, less work! For days and days and weeks and months and years. Right.

Mark Rippetoe:
So anything they do to get out of it, get out of part of the gig, they're going to keep the same salary, I guess they're going to do. But I hate to say that. But, you know, living in a free state like Texas, we wouldn't put up with that shit.

Justin Nazaroff:
Well, our governor just announced that wearing masks is now mandatory while in indoor spaces and if you as a business refuse to enforce that, that you are subject to a fine. So we'll be...

Mark Rippetoe:
Your governor is an interesting woman.

Justin Nazaroff:
That's one way to put it.

Mark Rippetoe:
That is. That's an interesting set of circumstances up there that a whole bunch of people in Michigan are willing to be, I guess, willing to put up with it.

Mark Rippetoe:
When's your election? Just out of curiosity? When is the gubernatorial election?

Justin Nazaroff:
Governor...not soon enough. Not for two more years. Two and a half.

Mark Rippetoe:
Oh, man, she's going to be... she's going to be pretty easy to run against. I would bey.

Justin Nazaroff:
You would think so.

Mark Rippetoe:
You would think so, but maybe not.

Justin Nazaroff:
They they ran an absolutely terrible candidate against her two years ago and that's really the only reason why she's there. I'm not really sure who they're going to run against her, but they better start figuring it out because I don't want four more years.

Mark Rippetoe:
All they need to do is just collect video, collect video of her talking and then run and run that as the campaign ad. It's like running against Joe Biden. Just play videos of Joe Biden is you really have to do.

Mark Rippetoe:
You hear about the situation in New Mexico?

Justin Nazaroff:
No.

Mark Rippetoe:
Oh, God. We we drive back and forth in New Mexico all the time because I've got the place in Colorado. And it is if you are a visitor from out of state into New Mexico and you stop in New Mexico, you are supposed to current self-quarantine for 14 days within the state.

Mark Rippetoe:
In other words, if you live in New Mexico and have been out of state for any reason, any reason, when you come back to New Mexico, you are supposed to self-quarantine for 14 days when you come back. You go across the state line to Texas to do a business deal or something like that come back that day.

Justin Nazaroff:
That's incredible.

Mark Rippetoe:
You are supposed to quarantine for 14 days. If you happen to be traveling across New Mexico and or so foolish to not have made better plans and stop in New Mexico for the night, like you're going down I-40, down I-40, you get to Albuquerque and, you know, it's eleven o'clock at night and you want to get a hotel room, you have to stay 14 days.

Mark Rippetoe:
No shit. You have to stay 14 days. Masks are mandatory. If you are outside of your house. Oh, it's...the whole time. This Michelle Lujan, whatever her name is, is that is of the same cloth is as Heil Wittmer up there in...

Justin Nazaroff:
Big Gretch.

Mark Rippetoe:
Big Gretch.

Mark Rippetoe:
She... these people are...Do they. Do they not care or do they not know what they're doing to their state by behaving in this bizarre way?

Justin Nazaroff:
It's I don't know how you can see I don't know you can you can't see what you're doing.

Justin Nazaroff:
And I'll be honest with you. As bad as she is, I'll tell you what makes me more angry. My my wife teaches pilates classes.I know. Not a real workout.

Mark Rippetoe:
Oh, good.

Justin Nazaroff:
She she she does train though. But the gym that she teaches at is... The person that owns it is refusing to open until she has the governor's permission. As a small business owner I just, I can't understand the mentality of somebody that owns a business and isn't isn't desperate to see that business succeed. If it were that you would you would take the risk of getting fined so that you make sure your business is successful.

Mark Rippetoe:
She doesn't...that is the attitude of someone who doesn't need the money.

Justin Nazaroff:
That's exactly.

Mark Rippetoe:
That's exactly where that comes from. If you don't need the money and you can afford to obey irrational commands like that, then go ahead and, you know. So, in other words this is just as a hobby gym for the owner.

Mark Rippetoe:
It's a hobby. It's a hobby. She's not serious. She didn't care. She's either a trust fund baby or not dependent on her own income for the maintenance of the of the existence of the facility.

Mark Rippetoe:
So, yeah, it's a...It's damn sure a strange thing to see people just roll over on their backs and obey this irrational shit like our governor. Like our governor here in Texas, we know a lot of us had had a pretty good impression of him prior to this last little deal.

Mark Rippetoe:
You start out, you know, he started off talking a good game and then, oh, my God, the cases are increasing cases.

Mark Rippetoe:
Because you have you people not figured out what cases are yet. Do you even know what a fucking term "case" means? They don't understand that a case and an infection are two different things. We're not talking about the same quantity when we say "cases" and "infections." Right.

Mark Rippetoe:
And I thought everybody had that all sorted out two, three months ago, because we were talking about it quite a bit. And the case rate, and the case fatality rate and the infection fatality rate. Two different numbers. Case rate. Infection rate. Two different numbers. The more tests you run the more cases you're want to discover. Right.

Mark Rippetoe:
And then couple that with the fact that the case data is fudged almost all the time. If you've got a new case rate, you're going to have to figure in an error percentage into that and the error, sometimes you're not intentional, sometimes they are. We've all heard the stories.

Mark Rippetoe:
And yet the second biggest economy state of Texas and in the United States is was on the way back, you know, from this silly ass, God damn lock down. And now here we are back to where we were in April.

Justin Nazaroff:
Square one.

Mark Rippetoe:
You know.

Justin Nazaroff:
And they're not talking about deaths any more either.

Mark Rippetoe:
No, no, no, no, you can't, because we're just talking about cases, because that's a number that's going up and that's what we need to do. Because if we can't make people afraid, then they won't obey our bullshit orders.

Mark Rippetoe:
People obey bullshit orders because they're afraid not to, either because of the fine or because they you have convinced them with your news media that they are going to die. And we know who dies from this. And it's not, you know, the 38 year old guy walking into the sandwich shop to place an order with a mask on.

Mark Rippetoe:
You know, so I have... I thought that I thought Greg was better Governor than that, but now you just at some point they're all just politicians.

Justin Nazaroff:
They show their true colors eventually.

Mark Rippetoe:
And at some point they just want to be re-elected. And his calculation is, well, I've got to do something even if it's wrong. I've got to do something even if it's wrong. I have to be perceived as caring because I don't do somethin. I'll be perceived as not caring. It's not that I'll be perceived as intelligent, it's that I'll be perceived as not caring and caring is so much more than... So much more important than intelligence. Feelings are much more important...

Justin Nazaroff:
The funny part about this to people like me in this industry is, you know, this is we've been seeing this for years because every time there's a shooting of any kind that's what they do. We have to say everybody, we have to save the children. If it's only... If we save only one life...

Mark Rippetoe:
If it saves the life of one child...

Justin Nazaroff:
It's the same arguments repeated over.

Mark Rippetoe:
Because people are innumerate. We are living in an innumerate society. People don't understand arithmetic. You tell them that fifty thousand people are dead across the country. Well, that's that's half the population of Wichita Falls. And I live here in Wichita Falls. What if half of the people in Wichita Falls were dead?

Mark Rippetoe:
And people, you know, they they can't understand even the concept of statistics. You know, they don't understand that...

Mark Rippetoe:
Well, how many people die in the United States every year? Two point one million people die in the United States every year. Right. And how many people have died in the United States of covid19 so far.? That's a hundred and thirty thousand right now.

Mark Rippetoe:
OK. Think about this now. It's about six percent. And of course, the number's bullshit. That that death number is... it's utter, complete bullshit. But let's just assume it's not.

Justin Nazaroff:
Assume it's true.

Mark Rippetoe:
That's about six percent, right o,f the total number of people who would have died anyway this year in the United States. Now, you take that statistics and you compare it to what we have done to the society, we've added seven trillion dollars to the national debt. In this period of time.

Mark Rippetoe:
Twenty seven trillion dollars is not actually a number, you know, it might as well be 27 quintillion dollars.

Justin Nazaroff:
It's not comprehensible.

Mark Rippetoe:
It's not. It's incomprehensible. It's irrelevant too. It's completely irrelevant. As long you pay the interest on that. At some point that'll stop being done, too.

Justin Nazaroff:
Oh, yeah. Oh, yeah.

Mark Rippetoe:
Then the number didn't matter. And you've done that. You've done that to everybody because you are afraid that a few more people than get sick and die every year are going to get sick and die.

Mark Rippetoe:
You know, I'm sorry you can't have a war on death. That's what you're trying to do. You're trying to fix it up so nobody dies. People are going to die. And if you make the rest of us so goddamn miserable in the wake of your actions that we all want to kill ourselves, then more people are going to die than what you had in mind.

Justin Nazaroff:
Right. That's right.

Mark Rippetoe:
I don't know how...

Justin Nazaroff:
The suicide rates are up across the board. That's fact.

Mark Rippetoe:
Yes, it is. Yes, it is. And I then we just need to make suicide illegal.

Justin Nazaroff:
That's right.

Justin Nazaroff:
Well, that's what they always point to with gun bans. Is they say, you know, if we if we ban, if we ban, we ban all these kinds of guns, then we will somehow lower the suicide rate. But we can look at, you know, Japan's got a suicide rate higher than the United States. There's no guns anywhere. And the suicide rate in Australia didn't change one iota when they banned gun in Australia, where they were previously available. So we have the data. We know that is false.

Mark Rippetoe:
Justin! The facts, although interesting, are irrelevant.

Justin Nazaroff:
Are irrelevant.

Mark Rippetoe:
I mean, you have to keep that in mind. The facts, although interesting, are irrelevant. And, you know, I don't know that I could stand to be in the gun industry because of because everybody is always looking up your asshole. I mean, you can't go... How long do you go without the ATF in that building over there?

Justin Nazaroff:
Well, we we kind of get away a little bit better than the gun dealers just because we're a manufacturer. So they tend to leave the manufacturers alone. But they come about once a year. Yeah. The manufacturers get a little bit.

Justin Nazaroff:
So ammunition manufacturing has the most leeway. But we also have a firearm manufacturing license as well. So we're able to transfer firearms and things like that.

Mark Rippetoe:
Well, I would have imagined that... I would have thought that since that, you know, you guys were in firearms manufacturing business, that they'd be up your ass all of the time because of the potential for you to ship these things and the shipping capacity, I would think that the ATF, who is real jealous of that authority and that they would be all over you about that.

Justin Nazaroff:
Yeah, but we're not generally shipping... Well with with ammunition, we're shipping to individual people, but there are really very few laws that govern the shipping of ammunition. There's in most states, at least every free state, aside from California. There's no background checking. We can ship ammunition right to somebody's door.

Justin Nazaroff:
And then with firearms...

Mark Rippetoe:
Well, we've got to get a hold on that don't we.

Justin Nazaroff:
...the Dealer.

Mark Rippetoe:
Here's an obvious oversight.

Justin Nazaroff:
Yeah, so but with with the gun stores, you know, they're dealing with people more often. So there's they're doing hundreds of transfers a week and there's a lot more potential for error. And they're doing a lot more background check processes. So they keep a much closer eye on those people than they do us.

Justin Nazaroff:
But, yeah, I mean, it is an onerous process to be sure that the laws are very you know... The people who write the laws don't know anything about the industry. So, you know, they they do.

Mark Rippetoe:
That's universally the case.

Justin Nazaroff:
So they have no idea what the consequences are and who is going to be affected by it until it's already been passed. You know.

Mark Rippetoe:
Yeah, that's what's wrong with most regulations. The people that wrote them don't know what the fuck they're talking about. As a result, nothing good comes of that sort of thing.

Justin Nazaroff:
And it's it's it's weird with us because, you know, if you said that you were going to write a bill, a new health care bill for the United States, everybody would say you've got to include the doctors and the hospitals. But if you're writing a gun legislation of some kind, when we try to participate as an industry, they say, oh, no, no, we can't have that, because you guys are all...

Mark Rippetoe:
It would be obviously an appearance of impropriety if you were... If you had any input into a into a regulation that directly affected your bus... Your business that has the appearance of impropriety.

Mark Rippetoe:
Now, here's here's here's the general rule: Ninety five percent of everything that happens everywhere on Earth is bullshit. Ninety five percent of it makes absolutely no fucking sense whatsoever.

Justin Nazaroff:
That's the cynical Pareto distribution?

Mark Rippetoe:
I suppose. I think it's realistic, not cynical. It's actually quite realistic.

Justin Nazaroff:
I agree.

Mark Rippetoe:
So. Well, so what are you guys gonna do about this internet interference that you're experiencing?

Justin Nazaroff:
So we actually have hired an attorney. He sent them a demand letter today. We actually got connected with Steven Crowder's attorney, half Asian lawyer, Bill Richman. And so he's he's drafting some letters. And he's going to try to work some legal magic and basically our statement is that we we weren't notified.

Justin Nazaroff:
To our knowledge, we didn't do anything that violated any of their community guidelines. So for them to just delete our accounts without the at least the opportunity for them to say, hey, these are the things that that we believe violated community guidelines, so you can either remove this or we will remove your page in its entirety.

Justin Nazaroff:
I'm not sure whether we would be willing to do that or not. That would depend very much on on what they found to be objectionable and we'd at least be able to make that choice. But they but they didn't give us that choice and thus they didn't follow their own stated procedures.

Mark Rippetoe:
Right.

Justin Nazaroff:
So. We feel as we had a case in that regard.

Mark Rippetoe:
You know, I'm kind of on both sides of this issue in a way. On our website, I moderate the boards. And all of our board moderation is we don't have any unmoderated forums anymore. We got rid of those because they are just too goddamn much trouble.

Justin Nazaroff:
Of course

Mark Rippetoe:
You know, you get people on their start and fights with each other and going on there and typing words like blurp. You know, using up my electrons. They're my fucking electrons. OK.

Mark Rippetoe:
And as a result, I could see Facebook's position. It's their fucking company and they do what they want to with it. All right. And if they don't want me on their own, they're on their website, then I don't want to be on their website.

Mark Rippetoe:
And since that's the case, I need to become reliant on something besides Facebook or Twitter, Instagram, too, to get my content out. And that's why you, at fenixammo.com need to become more reliant on your own website.

Mark Rippetoe:
I think it's probably futile to have an attorney deal with Facebook, Twitter, Instagram, because, I mean, you know, the in the final analysis, this is their company and it's their website.

Mark Rippetoe:
And if I don't want to approve your post Starting Strength dot com forums, I'm not going to approve your... I'm not going to approve your post. And you go ahead and get an attorney if you want to and sue my ass or not approving your post. But, you know, it's my opinion if my board and I, I don't want it on there. Right.

Justin Nazaroff:
You know, we... To be to be fair, both of those pages are are sort of for fun and for us to show pictures. And it does drive traffic to the site. We're not allowed...we're already not allowed to do any kind of paid advertising or or advertise products for sale on any of those pages. And we so we've never done that.

Justin Nazaroff:
So they've already they've always a been limited marketing anyway.

Mark Rippetoe:
Just exposure pages.

Justin Nazaroff:
It's exposure. So we understand that. You know, the issue with that today is they they're sitting in this grey area of regulation where they enjoy the benefits of being a utility company, effectively. A platform. AT&T can't hang the phone up on me if they decide they don't like what I say. And in exchange for that, they have legal protection.

Justin Nazaroff:
But they also can't edit content the way that a publisher can. And so, I think this is going to have to get this is going to. This is a much larger issue that's going to get sorted out. And people seem to think they can't wrap their brains around it. But we did this with railroads. We did this with oil companies. We've done this with utility providers. As technology gets changes and improves, this is going to be a continuing issue going on into perpetuity.

Mark Rippetoe:
Oh, there's no doubt. There's no doubt. The antitrust laws at some point will have to be applied in these cases.

Justin Nazaroff:
Politicians won't do it though because they need it for their campaigns. That's the real problem. Democrats, Republicans, all of them.

Mark Rippetoe:
You can control the railroads all day, right. But the railroads do not provide information to people. They provide goods and services to people. But if you control the mechanism by which peoples, by which people get information, then you control what they know and you control what they think. It's a much more serious problem. Absolutely.

Mark Rippetoe:
And they have very, very effectively manipulated. So, for example, Scott Adams last year said that the Democrats will, in fact, win the 2020 election because google and all of the rest of the information providers that you rely on as a part of every single day on the internet, which is where all information is exchanged right now.

Mark Rippetoe:
He he called it last year. Those people do not want Trump re-elected and they are going to fix it so that Trump will not be re-elected. It's already been done. And he said the election's basically over whoever the Democrats run will be the nominee, will be the president, he said.

Mark Rippetoe:
Now. You have to really have fucked up if Biden is the nominee here, because the only guy that could prevent that from happening is Joe Biden.

Justin Nazaroff:
Well, that's why they've been hiding him in the basement.

Mark Rippetoe:
I mean, those of us that had taken care of older parents or grandparents understand when we see Joe Biden. We understand what we're looking at don't we?

Justin Nazaroff:
Oh, yeah.

Mark Rippetoe:
And you know, it's as if his family hates him. I mean, if if that was my dad or my my husband, I would. I would. And he's out there going, blah blah blumbbb ah blubbah. I'd I'd go out and I'd I'd I'd get him gently by the shoulders and I'd say, Joe, it's time to go home. Joe, come on. Come, come with me. Let's get in the car. And let's go home. And let's sit let's have a seat. Put you in your chair. Get you a cup of hot chocolate. Cookie or two. Turn on the TV. Put a robe on your lap. Just relax. Come on, it's time to go home.

Mark Rippetoe:
But instead, this Dr. Jill Biden must hate his guts. That's all I can tell you, that she must hate his guts.

Justin Nazaroff:
I think, truthfully, this is part of their plan, because I think the you know, underlying all of this, the left end of the political spectrum hates the fact that that there is even a president. They think everything should be a collective decision. And so I think I think this is a way for them to...

Mark Rippetoe:
Like it was was like it was with Stalin, right? Right. Yeah.

Justin Nazaroff:
No, I don't think there's a way for them to delegitimize the office. I mean, we all know who is really going to be making the decisions. It's not going to be Joe Biden. It's all the people that he's appointed.

Mark Rippetoe:
The Democrat National Committee will be running the country if Biden is the if Biden is president.

Justin Nazaroff:
They want to put "Beto" in charge of guns.

Mark Rippetoe:
Oh, that's just a brilliant idea. He might as well put Franciss Robert's kids in charge.

Mark Rippetoe:
Beta is what I call him. Beta O' Rourke.

Justin Nazaroff:
I got to be honest. I don't have faith in Texas, you guys...

Mark Rippetoe:
Look at two years ago, I would have said, fuck you Yankee bastard. But at this point, you know, I understand your concern. I really do. We've churned out some prizes here recently, haven't we? You know, I mean.

Justin Nazaroff:
If you guys don't, it's all over.

Mark Rippetoe:
I know.

Justin Nazaroff:
Texas is... We are going to have a rehash of the Alamo.

Mark Rippetoe:
Well, there's always South Dakota.

Justin Nazaroff:
That's true.

Mark Rippetoe:
Oh, she's got her head out of her ass.

Justin Nazaroff:
Yes. Kristi Noem, she's something else.

Mark Rippetoe:
Kristi's a good girl. God Almighty. That's a that's an intelligent, courageous individual. She doesn't act like a politician, which is difficult to comprehend. But she doesn't. She's not acting like a politician. You gotta you gotta admire her.

Mark Rippetoe:
I think... Oh, there's a few beacons of sanity here and there scattered around the country. But it doesn't take a particularly intelligent person to look at all of the cities that are on fire every Saturday night and realize that with outexception, every single one of those places has been run by leftist Democrats for the past 60 years, without exception.

Justin Nazaroff:
You're right.

Mark Rippetoe:
There are no exceptions to that rule. And pattern recognition, I know, is not popular right now.

Justin Nazaroff:
So here's here's a great little piece of information that a lot of people don't know. You know, people think Detroit is a war zone, more or less of violence. And in a lot of cases, that's true. So while what a lot of people don't know is that there isn't a single licensed gun dealer in the entire city of Detroit. If you look at the Detroit in the Detroit zip codes, there isn't a single place that you can legally buy a firearm.

Mark Rippetoe:
There are no FFLs in that, in the city.

Justin Nazaroff:
The only in the city are manufacturers. People like us that have a license because they manufacture parts, but they don't deal with the public. But there is not a Dunnam sporting goods store. There isn't. But there isn't anything. Nowhere.

Mark Rippetoe:
Wow.

Justin Nazaroff:
And we actually looked at opening our business in Detroit and we were basically told that...

Mark Rippetoe:
We'd rather you didn't.

Justin Nazaroff:
There isn't enough money for greasing up palms in this city for that to happen. So you're better off going someplace else.

Mark Rippetoe:
Right. Right. Well, at least they were honest with you, to coin a phrase.

Mark Rippetoe:
Well, God Almighty, what are you guys going to do now? I mean, I I don't think you're in a bad position, I just think what you've do is you just forget about social media and proceed on your own website.

Mark Rippetoe:
I spent about five minutes a day on Facebook and Twitter. I'll go over there and I'll I'll put up today's content right. And I'll see if I've got any messages from old girlfriends or whatever the hell you know. And. Of course, there never are any.

Mark Rippetoe:
And then I'll I'll I'll turn it off now, you know, and I don't interact with people on Twitter and Facebook. Those of you that are trying to get me to respond to you on Twitter and Facebook. I'm not going to do it. I have a website for that. It's called Starting Strength dot come.

Mark Rippetoe:
Rusty just put that up on the screen. Starting Strength dot com and Justin is at Fenix Ammo Dot Com. Deal with us there. All right. We have some control over what goes on there. OK, but we're not going to talk to you on Facebook and Twitter because... Sometimes because we can't and sometimes because...

Mark Rippetoe:
Look, I don't work for Facebook. Facebook works for me. Right. If I interact with everybody and depend on Facebook, then I become Facebook product, right. And I'm not going to do that right.

Mark Rippetoe:
To the extent that I can get on Facebook and promote and make it work for me, then I'll devote my time to it. But I'm not going to become a product of social media because that's what you are. You're on Facebook all day, you're the product. That's because they're selling. They're selling your information. They're making money off you.

Justin Nazaroff:
No doubt.

Mark Rippetoe:
No doubt at all. And I'm not going to. I'm not going to play that game.

Mark Rippetoe:
So come to our websites and our websites are where we spend our time. It's where we write things. That's where we communicate with people who are interested in what we're doing.

Justin Nazaroff:
And that's that's going to be the next frontier. There's a... You know, in my industry in particular, one of the issues that we face is processing credit cards. So a lot of people understand how that works on the internet. But effectively, everybody processes credit cards through a very small number of providers who handle all that stuff and...

Mark Rippetoe:
All of those shopping cart products are, all those shopping cart products are provided by somebody else.

Justin Nazaroff:
They are only maybe two or three that our industry is able to use. And those are getting fewer by the year. So that's that's a whole nother issue that we'll have to tackle at some point in time. We do accept Bitcoin. So that's maybe our saving grace.

Mark Rippetoe:
Well, the you know, the porn industry is in the same situation as you guys are. Amazingly enough, the porn industry is quite analogous to the firearms industry in lots of ways because lots and lots of people love you. And at the same time, the powers that be hate you. They hate you. And. You know, guns and porn. Hey. If you don't like guns and porn, something's wrong with you.

Mark Rippetoe:
So there, you know, there there ought to be a coalition. You guys need to get together with those people and come up with your own shopping cart product that nobody can fuck with because it's...

Mark Rippetoe:
They're going to drive your ass out of business any way they can. They will they will wipe you out and they will use the banks to do it. And they've tried it before. They've done it for a while before. And it's not that's not going to be a problem that goes away.

Justin Nazaroff:
Pretty soon... se you're you're already learning the boogaloo mentality, Rip.

Mark Rippetoe:
Yeah, I think I've had it the whole time. I didn't realize that the word applied, you know.

Justin Nazaroff:
Yeah.

Mark Rippetoe:
Well, Justin, thanks for the shirt.

Justin Nazaroff:
Of course!

Mark Rippetoe:
Thanks for your time today.

Justin Nazaroff:
By the way, we hope you enjoyed the other package we sent. It was a couple of months ago. It was it was pretty big, black colored...

Mark Rippetoe:
So, now I'm the Joe Biden. All right. You're making me into Joe Biden. What the hell was it? What the hell are you talking about? Was it the ammo package... but like they are little and they are heavy. So what is this?

Justin Nazaroff:
This one was pretty big, but I think but I think Bre blushed a little when she opened the box.

Mark Rippetoe:
The chocolate dick. Is that what you guys sent us? Did you guys send us the chocolate dick?

Justin Nazaroff:
We did, we did.

Justin Nazaroff:
But you screwed up the card.

Mark Rippetoe:
Bre still has that.

Justin Nazaroff:
But you ruined the joke with the card though.

Mark Rippetoe:
Yeah. The chocolate dick joke. That's been six months ago. It's been at least six months ago. What did we do with that thing? It's somewhere here. We need to melt that down. And make a pussy out of it. Let's do that.

Mark Rippetoe:
Let's change its gender. Let's re-gender the present because males are oppressive.

Mark Rippetoe:
So, OK. All right, assholes.

Mark Rippetoe:
Thanks for being on this show, Justin.

Justin Nazaroff:
Of course.

Mark Rippetoe:
I hope to see you some day. Yeah, we will be in touch. All right.

Mark Rippetoe:
And thank you - YOU - for watching Starting Strength Radio this weekend. And we'll see you next time.

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Justin Nazaroff, owner of Fenix Ammunition in Novi, MI, talks with Rip about firearms, the Boogaloo, and having his business and personal social media accounts deactivated.

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