Rip talks to Ray Gillenwater about the impact Starting Strength continues to make in the lives of members and clients and the challenges of running a barbell based gym brand in the current fitness landscape.

• 00:30 The gyms will change you
• 12:18 Followers and leaders
• 17:03 Strength is the most important
• 27:12 Spreading the message
• 39:18 Beat homeostasis
• 42:48 The numbers