Rip shares some classic muscle magazines from his collection and talks about their influence, the origins of isolating muscle groups during workouts, and how Starting Strength contrasts with the traditional bodybuilding routine.

• 01:57 Comments from the Haters!
• 06:43 British food month
• 12:51 Classic muscle magazines
• 23:41 Influences from early bodybuilding magazines
• 37:37 Bodybuilding vs. Starting Strength
• 45:57 Bringing in the “science”
• 50:14 Who they cater to, who we cater to
• 1:04:36 Why bodybuilding became popular